The year 2021 was turbulent for all of us. And unfortunately, it ends as it began – with rising corona incidents. Good thing that in 2022, too, there will be quite a lot happening in the self-care area and in the beauty industry, both of which can bring us so much comfort, right? There’s gotta be distractions, something you could do for yourself to soothe yourself & feel good.
So… Let’s get in the mood for a new year and discuss the hottest trends of 2020. Expect glitter, glamor, and a large portion of glow! It’s time to shine!
Liquid Lipstick
Glossy, glowy, and glamorous shimmering lips are returning. Lipsticks with a gloss effect and liquid lipsticks will be a megatrend in 2022. The partially regained opportunity to show your lips — from under the mask, of course, and only if you and people around you are safe and vaccinated — will directly impact the market. Lips will shine and shimmer in fresh and warm tones. Lipgloss looks especially nice when combined with classic cat eyes makeup or a casual eyeliner.
In 2022, it doesn’t always have to be color, because another trend in lip makeup is the natural and moisturized look. So, hydrating lip products and balms will increase in popularity: dry and chapped lips are a thing of the past!
The best thing to do is to use a lip balm with sun protection to protect the sensitive skin of your lips from UV radiation. In winter, it’s better to use a product with high-fat content.
Microbiome-Friendly Skincare
A new beauty trend is slowly developing, even if it hasn’t caught on with us yet. Scientists have been researching microbiomes for over 20 years. These are microorganisms made up of bacteria, fungi, and viruses that live inside of us and on the surface of our skin, hair, etc. — they form a thick carpet that covers our entire body and protects it from the outside world. We owe almost 2 kilograms of our body weight to the microbiome: it has almost 150 times more genes than we do in our cells — these guys do a lot of defense, you understand.
Microbiomes have been a hyped topic in recent years, especially as dietary supplements. In 2022, healthy bacterial cultures will migrate into our skincare products. It works like this: extracts of “good bacteria” are added to skincare products. The bacteria are activated as soon as they are applied to the skin — the healthy bacteria replace the “bad” bacteria and build up skin protection, which stabilizes and strengthens the body’s skin protection. Microbiome skincare is very customizable and supposed to be suitable for all skin types — it can also help with acne, neurodermatitis, and eczema.
Skinimalism
Skinimalism: have you heard of it? It’s going to be a big beauty trend in 2022. Everything revolves around “natural make-up looks” or “no make-up looks”. Away with filters, fillers, and Photoshop, — and onwards with natural, radiant skin, with all its pores and other perfectly natural, imperfect stuff. Days when your skin couldn’t breathe under several layers of foundations, highlighter, and co. are over!
As a beauty trend, though, skinimalism is not just about our make-up routine, but also about skincare itself: rely on quality instead of quantity — use as few products as possible.
The idea sounds pretty good (and sustainable, yes?), but it also makes a lot of people feel a little uncomfortable. What can we go without? Which products are essential? As a rule, a cleanser, a day cream, and a serum are ideal for making our skin look radiant and healthy. And these products and their ingredients must be coordinated with each other and fit for the type of your skin. That’s it.
Skinimalism as a beauty trend teaches not to focus much on the flaws and help the skin to fight it on its own — instead of, pardon the unintentional pun, masking the problem.
Biotech Beauty
Scientists are now able to extract cells from roots, buds, or algae, rich in vitamins and minerals, and replicate them in the laboratory. That is, again, pretty good news for our planet. The beauty industry relies on biotech research to look for innovative ingredients that are ecological, clean, safe, and commercially viable. Ingredients like squalane, for example, a synthetic form of squalene (that’s usually harvested from the sharks’ livers), are just as powerful as their natural counterparts if not more so.
There is a growing awareness that not all synthetic products are harmful — they often offer a viable and sustainable alternative to the reduction of natural resources. They can be produced in the laboratory, on a large scale, reducing the carbon footprint of the beauty industry and not harming animals.
Antibacterial Haircare
It has been shown that a person touches their hair an average of 40 times per day — in these moments, there is an exchange of bacteria between their fingers and their hair. Which is… not great, sometimes? And that doesn’t include the cases when your hair is falling from the bun on your eyes or, like, the wind pushing your strands in your mouth.
In 2020, antibacterial hair care products will probably make their debut. Several beauty companies are already working on creating cleansing sprays, moisturizers, and antibacterial shampoos. They’ll contain disinfectant and antimicrobial agents that will protect the hair — they’ll be able to stop the proliferation of bacteria and viruses on the hair.
